Questionnaire category MARKETING

1 / 10

What is Agricultural marketing?

The summarized notion for marketing of farming industry companies

The summarized notion for marketing of food industry companies

The summarized notion for marketing of agricultural companies (both farming and food industries)

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The summarized notion for management of food industry companies

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The summarized notion for management of food industry companies

Which of the following is the most explicit definition of brand?

Name, mark or symbol, as well as the combination of these, used for identification of products or services of a seller(s) and for differentiation from the products and services of the competitor(s)

A set of perceptions in the consumer’s mind

3. The brand is the consumer's perception of the mark, through which are conveyed the messages of the seller(s) about it

3 / 10

Which of the following advertising channels for the products and services of a certain company are elements of the digital marketing?

Advertisements in social media, blogs and vlogs

Search engine optimization, product placement, influencers

All of the above

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All of the above

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All of the above

What preliminary information needs a farmer in order to conduct a marketing survey of the marketing environment and its customers?

Common research of the market factors to define the baseline situation towards the moment of the survey’s conduct

Preliminary information for all internal factors which influence the customer’s reaction – main elements of the mix

Preliminary information for all external factors which are not under the farmer’s control

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Common research of the market factors to define the baseline situation towards the moment of the survey’s conduct

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Common research of the market factors to define the baseline situation towards the moment of the survey’s conduct

Marketing as a management concept can be applied to:

agriculture

food industry

agriculture and food industry only by companies offering a differentiated product

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agriculture and food industry only by companies offering a differentiated product

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agriculture and food industry only by companies offering a differentiated product

The marketing environment is a collection of:

Factors, controllable by the company

Factors, uncontrollable by the company

Factors, both controllable and uncontrollable by the company

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Factors, uncontrollable by the company

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Factors, uncontrollable by the company

Which are the stages of a product’s life cycle?

Introduction, saturation, decline of the market

Growth, maturity and decline

Introduction, growth, saturation, decline of the market

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Introduction, growth, saturation, decline of the market

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Introduction, growth, saturation, decline of the market

Marketing-oriented companies introduce an aggressive innovation policy when:

Food industry develops smoothly and evenly over time

Food industry develops slowly over time

Food industry develops significantly over time

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Food industry develops significantly over time

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Food industry develops significantly over time

A given product is recognized when:

It cannot be immediately replaced by another product in the mind of the consumer

A certain standard has been followed during its production

It does not physically differ even though it is produced by different companies

10 / 10

The process of choice of a certain brand by the consumer is defined at the stage of:

Introduction of the trademark product on the market

Recognition of the trademark – consumers have already tried the product and are at stage of persistent preference – when the consumer becomes loyal to the brand

All of the above

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Questionnaire category MARKETING

What is Agricultural marketing?

Sorry, you gave the wrong answer. Here is who is right:

The summarized notion for management of food industry companies

Read more about the correct answer

(Source : „Agromarketing“, authors: Rangel Trendafilov and Antoaneta Simova, Institute of Agricultural Economics - Sofia)

Of course, the correct answer is:

The summarized notion for management of food industry companies

Read more about the correct answer

(Source : „Agromarketing“, authors: Rangel Trendafilov and Antoaneta Simova, Institute of Agricultural Economics - Sofia)

Which of the following is the most explicit definition of brand?

Sorry, you gave the wrong answer. Here is who is right:

The brand is the consumer's perception of the mark, through which are conveyed the messages of the seller(s) about it

Read more about the correct answer

(Source : „Agromarketing“, authors: Rangel Trendafilov and Antoaneta Simova, Institute of Agricultural Economics - Sofia)

Of course, the correct answer is:

The brand is the consumer's perception of the mark, through which are conveyed the messages of the seller(s) about it

Read more about the correct answer

(Source : „Agromarketing“, authors: Rangel Trendafilov and Antoaneta Simova, Institute of Agricultural Economics - Sofia)

Which of the following advertising channels for the products and services of a certain company are elements of the digital marketing?

Sorry, you gave the wrong answer. Here is who is right:

All of the above

Read more about the correct answer

(Source : „Agromarketing“, authors: Rangel Trendafilov and Antoaneta Simova, Institute of Agricultural Economics - Sofia)

Of course, the correct answer is:

All of the above

Read more about the correct answer

(Source : „Agromarketing“, authors: Rangel Trendafilov and Antoaneta Simova, Institute of Agricultural Economics - Sofia)

What preliminary information needs a farmer in order to conduct a marketing survey of the marketing environment and its customers?

Sorry, you gave the wrong answer. Here is who is right:

Common research of the market factors to define the baseline situation towards the moment of the survey’s conduct

Read more about the correct answer

(Source : „Agromarketing“, authors: Rangel Trendafilov and Antoaneta Simova, Institute of Agricultural Economics - Sofia)

Of course, the correct answer is:

Common research of the market factors to define the baseline situation towards the moment of the survey’s conduct

Read more about the correct answer

(Source : „Agromarketing“, authors: Rangel Trendafilov and Antoaneta Simova, Institute of Agricultural Economics - Sofia)

Marketing as a management concept can be applied to:

Sorry, you gave the wrong answer. Here is who is right:

agriculture and food industry only by companies offering a differentiated product

Read more about the correct answer

(Source : „Agromarketing“, authors: Rangel Trendafilov and Antoaneta Simova, Institute of Agricultural Economics - Sofia)

Of course, the correct answer is:

agriculture and food industry only by companies offering a differentiated product

Read more about the correct answer

(Source : „Agromarketing“, authors: Rangel Trendafilov and Antoaneta Simova, Institute of Agricultural Economics - Sofia)

The marketing environment is a collection of:

Sorry, you gave the wrong answer. Here is who is right:

Factors, uncontrollable by the company

Read more about the correct answer

(Source : „Agromarketing“, authors: Rangel Trendafilov and Antoaneta Simova, Institute of Agricultural Economics - Sofia)

Of course, the correct answer is:

Factors, uncontrollable by the company

Read more about the correct answer

(Source : „Agromarketing“, authors: Rangel Trendafilov and Antoaneta Simova, Institute of Agricultural Economics - Sofia)

Which are the stages of a product’s life cycle?

Sorry, you gave the wrong answer. Here is who is right:

Introduction, growth, saturation, decline of the market

Read more about the correct answer

(Source : „Agromarketing“, authors: Rangel Trendafilov and Antoaneta Simova, Institute of Agricultural Economics - Sofia)

Of course, the correct answer is:

Introduction, growth, saturation, decline of the market

Read more about the correct answer

(Source : „Agromarketing“, authors: Rangel Trendafilov and Antoaneta Simova, Institute of Agricultural Economics - Sofia)

Marketing-oriented companies introduce an aggressive innovation policy when:

Sorry, you gave the wrong answer. Here is who is right:

Food industry develops significantly over time

Read more about the correct answer

(Source : „Agromarketing“, authors: Rangel Trendafilov and Antoaneta Simova, Institute of Agricultural Economics - Sofia)

Of course, the correct answer is:

Food industry develops significantly over time

Read more about the correct answer

(Source : „Agromarketing“, authors: Rangel Trendafilov and Antoaneta Simova, Institute of Agricultural Economics - Sofia)

A given product is recognized when:

Sorry, you gave the wrong answer. Here is who is right:

It cannot be immediately replaced by another product in the mind of the consumer

Read more about the correct answer

(Source : „Agromarketing“, authors: Rangel Trendafilov and Antoaneta Simova, Institute of Agricultural Economics - Sofia)

Of course, the correct answer is:

It cannot be immediately replaced by another product in the mind of the consumer