The Digitalisation is a process that is being noticed for much of our lives and work, and more and more farmers are abandoning with this process, as these technologies become increasingly part of their daily work. New opportunities for the creations of networks of producers, new markets and organizations create new opportunities in the agricultural sector, but on the other hand, they are connected with a lot of fears of different public organizations, as an example with that, that the digitalization can made industrialization even more extensive in agriculture and the dominance of bigger concerns. Due to the climate change and the crisis in biodiversity, the hope of farmers is precisely in the digitalisation of production, and the achievement of greater efficiency within production with the use of modern technologies will contributed to the sustainability of the sector.


Questionnaire category DIGITALIZATION

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What is the meaning of the "Digitalisation process in agriculture"?

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What is the Agricultural and Business management software application?

3 / 10

The Copernicus Programme of EC is:

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Digital Innovation Hubs are:

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Digital agriculture is it?

6 / 10

A key component of digitalisation in agriculture is:

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What is Agriculture 4.0?

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What is EIT FOOD?

9 / 10

Mobile applications are:

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The “Farm-to-fork” strategy is:

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Marketing and communications

Nowadays, the marketing concept studies the consumer’s needs and desires as a leading unit. It focuses on the market provision of products and services which comply with these needs and desires to the greatest extent. Marketing starts with the identification of the consumer’s needs, it’s summarizing and continues with the adaptation of the respective final product. After its adaptation and only under the condition that the above mentioned activities are fully executed, the product or the service is ready to be placed on the market.

The circular economy is set as a strategic objective on European level. The European Commission's circular economy action plan proposes to rethink EU policy by introducing changes in the stages of the product life cycle: design - production - consumption - waste management - and recycling of the materials. The transition to a circular economy is one of the EU's main priorities and with a view to achieving the UN Sustainable Development Goals