The Digitalisation is a process that is being noticed for much of our lives and work, and more and more farmers are abandoning with this process, as these technologies become increasingly part of their daily work. New opportunities for the creations of networks of producers, new markets and organizations create new opportunities in the agricultural sector, but on the other hand, they are connected with a lot of fears of different public organizations, as an example with that, that the digitalization can made industrialization even more extensive in agriculture and the dominance of bigger concerns. Due to the climate change and the crisis in biodiversity, the hope of farmers is precisely in the digitalisation of production, and the achievement of greater efficiency within production with the use of modern technologies will contributed to the sustainability of the sector.
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Nowadays, the marketing concept studies the consumer’s needs and desires as a leading unit. It focuses on the market provision of products and services which comply with these needs and desires to the greatest extent. Marketing starts with the identification of the consumer’s needs, it’s summarizing and continues with the adaptation of the respective final product. After its adaptation and only under the condition that the above mentioned activities are fully executed, the product or the service is ready to be placed on the market.